It comes at no surprise that brands have jumped on the snapchat (or Instagram stories) bandwagon. After all, where customers go, they will follow. However, creating successful, consistent and engaging content can be quite the challenge.
In the past year, I've added 15 or so brands to my friends list, but there are only a handful I check just as frequently as my best friends stories haha. Here are a few reasons why: they maintain an exciting brand personality, they create something to look forward to, they share brand-related content/themes and they send consistent social signals across other platforms (Facebook, Twitter, etc.)
Below are my top picks!
Others that did make the list but are worth following along: New York Times (@thenytimes), Jen Atkins (@jenatkinhair) and the Skimm (@theSkimm).